AG Hilgers Announces $10.25 Million Settlement with Wireless Carriers for Deceptive and Misleading Advertising Practices


Nebraska Attorney General Mike Hilgers

Lincoln — Attorney General Hilgers announced today a $10.25 million 50-state settlement with AT&T, T-Mobile, and Verizon Wireless (referred to as the “Wireless Carriers”) after a multistate investigation revealed deceptive and misleading advertising practices.

The settlement requires the Wireless Carriers to make future advertisements truthful, accurate, and non-misleading regarding:

  • Unlimited data advertisements, which did not disclose data limitations; 
  • Free phone offers, which did not disclose that the phones are paid for over time; 
  • Monetary incentives to “switch” wireless networks, which did not disclose how the incentives would be provided; and 
  • Wireless carrier plan comparisons, which did not disclose key differences.

The State of Nebraska will receive nearly $88,000 in attorneys’ fees and costs as part of the 50-state settlement with AT&T, T-Mobile, and Verizon. 

This multistate investigation and settlement will protect Nebraska consumers by holding the Wireless Carriers accountable to use transparent and truthful advertising.