Engaging Agriculture: CAB and Nebraska BQA Collaborate on February Meeting


By Jesse Fulton, M.S. Extension Educator and Director of Nebraska Beef Quality Assurance

John Cook, University of Nebraska-Lincoln Volleyball Head Coach, will be the guest speaker at the Nebraska BQA meeting in February. Photo UNL Athletics

University of Nebraska-Lincoln Volleyball Head Coach John Cook will be the guest speaker at the February Nebraska BQA workshop in Ashland, Neb. The free educational workshop will be held on Saturday, Feb. 24, at the Round the Bend Steakhouse and will include a Certified Angus Beef ® brand lunch, giveaways, and optional YQCA training for kids.

The event is made possible through the latest Certified Angus Beef (CAB) and Sysco partnership. In 2023, CAB and Sysco launched a cattle care partnership and a new campaign, Raised with Respect™. 

“Each speaker selected will bring science-based, valuable information to produce a quality, safe, and wholesome beef product that the everyday consumer can be confident in and enjoy with their families,” said Jesse Fulton, director of Nebraska BQA. Even if producers are already BQA certified, they may still attend and choose to recertify or keep their current certification.

Nebraska cattle producers and their families are invited to the Certified Angus Beef’s Nebraska BQA Workshop. An optional Youth Quality Care for Animals (YQCA) training will kick off at 10 a.m., for youth looking to exhibit beef, sheep, swine, goats, dairy, rabbits, or poultry in Nebraska 4H and FFA. Kids are encouraged to stay for the following BQA workshop.

A Certified Angus Beef ® brand lunch will be served at 11 a.m., with the BQA sessions starting at noon. The event will conclude at 3:15 p.m. with guest speaker John Cook. You must participate in BQA workshops to attend the speaking event and the meet-and-greet with Cook and UNL volleyball players.

For more information and to register for this event, producers can visit or call 308-632-1230.

The Raised with Respect™ campaign leans into the decades-old practices of cattle care to tell a stronger ranch story to Sysco’s customers in a way that builds confidence and trust in high-quality beef. More information on Raised with Respect™ can be found at