The Nebraska Beef Council has launched a holiday apparel store with proceeds going to Food Bank for the Heartland and Food Bank of Lincoln to help increase the distribution of beef products to those in need across Nebraska.
The online store is open November 6 through November 26 at www.nebeef.org and offers a selection of “Good Life, Great Steaks” or “Beef. It’s What’s for Dinner” branded t-shirts, tank tops, crewneck sweatshirts, and hoodies. All tops are available in red, black, or gray. Ballcaps embroidered, “Beef. It’s What’s For Dinner” are also available.
“The beef apparel items have been very popular since we first offered them back in 2020,” said Adam Wegner, director of marketing for the Nebraska Beef Council. “With the holidays coming up, this is a great opportunity to find a gift for the beef-lover in your family while also helping to provide beef meals for families in need.”
According to the Food Bank for the Heartland, 1 in 11 Heartland neighbors—and 1 in 9 children are facing hunger, making proteins a highly desirable food source. Food banks typically receive nonperishable, shelf-stable foods, leaving out a crucial part of a balanced diet – protein. Unfortunately, because of the high cost and availability, proteins and other foods aren’t donated as frequently, which is why Food Bank officials say community support is critical.
“Inflation has forced thousands of Nebraska families into a situation they never imagined, seeking food assistance for the very first time,” said Brian Barks, President & CEO of Food Bank for the Heartland. “Nebraska’s two food banks are projected to supply food to approximately 2.5 million duplicated individuals this fiscal year. That number has nearly tripled since 2018. The dollars raised through the Nebraska Beef Council’s campaign will greatly assist us in providing much-needed protein to struggling families across our state. We are grateful for the support of the Beef Council and their commitment to the fight against hunger.”
Food Bank for the Heartland and Food Bank of Lincoln serve all 93 counties in Nebraska. For every $1 in donations, the food banks can provide more than 3 meals to individuals in need.
For more information or to place an order through the online store, visit www.nebeef.org.