Chadron Community Hospital and Health Services is rebranding itself with a new logo.
The name is on the bottom with a pair of curving blue-and-green ribbons surrounded by an arch spelling out Excellence in Healthcare.
Public Relations and Marketing Director Cali Frankovic says the new logo is intended to remind people that Chadron Community Hospital and Health Services continues to offer new and expanded services in many areas of healthcare.
In recent years, Chadron Community Hospital has added, among other things, state-of-the-art mammography machines and an equally cutting-edge MRI that required a new suite to house it.
Frankovic says the hospital has also continued to work with out-of-town specialists to have them come to Chadron on a regular schedule to see patients rather than the patients having to drive to the doctors’ main offices.
     Frankovic says while the new logo goes into use tomorrow, you’ll still see the old one for some time.
The new logo will be phased in, starting with the hospital’s website and advertising, and then signs. It will start showing up on letterhead and promotional items as current supplies run out.
Chadron Community Hospital and Health Services isn’t the only Chadron company with a new logo – Eagle Chevrolet has one and a new name.
Sales and Marketing Manager Ty Huls says the company is no longer a Buick dealership because Buick is going to electric vehicles only. As a result, Eagle dropped Buick from both its name and logo.
Curt Lecher purchased John Miskimins Motor Company in April 2009 and changed the name to Eagle with his son Clint the general manager, continuing a multi-generation legacy in the auto business.